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One restaurant.
A bold new digital presence.
Top Burger’s transformation now connects the full customer journey: a brand-new website with an easy online checkout, original product photography, social content, daily Stories, in-store television boards, and a redesigned printed menu. Mario Creative brought every piece together with a bold, simple visual system that keeps the food at the center.
A customer might discover Top Burger through its website or Instagram, place an order online, or walk straight up to the counter. The opportunity was to make every experience feel connected—and give the food a clear, recognizable presentation wherever people encountered it.
We created a bold, streamlined website around original product photography and simple ordering, then carried the same visual direction into the printed menu, television boards, videos, daily Stories, and graphic posts.
The new Top Burger website turns a large, varied menu into a focused digital experience. Bold typography creates instant personality, original product photography makes each choice feel tangible, and a simple ordering path keeps the experience fast from the first craving to checkout.
View the website
Oversized headlines, strong contrast, and tightly framed food photography give the restaurant a confident identity. The design feels energetic and unmistakably Top Burger without making the menu difficult to navigate.
Red creates appetite and urgency, cream keeps the interface warmer than pure white, gold adds a toasted food-inspired accent, and charcoal gives text reliable contrast.
Impact and Arial Narrow create the loud, condensed display headlines associated with classic burger shops and street signage. Arial and Helvetica handle navigation, descriptions, pricing, and checkout because they remain clean and readable at every size.
Desktop uses scale and generous space to create impact. Mobile stacks the story vertically, keeps the menu and cart within easy reach, and prioritizes large tap targets so customers can browse and order comfortably with one hand.
Clear categories reduce the work of exploring a large menu.
Product photography, concise descriptions, and visible prices support quick decisions.
The cart keeps item editing, promo codes, pickup or delivery, totals, and payment in one flow.
Customers can edit their order, choose pickup or delivery, apply a promo code, review taxes and totals, and continue to secure payment—all without leaving the website.
The customer dashboard gives returning guests a clear place to follow active orders, review previous purchases, and manage their ordering details. It extends the simple checkout experience beyond payment and makes repeat ordering easier.
Top Burger Combo · Pickup
$21.95Picanha Burger · Delivery
$18.50Top Hot Dog · Pickup
$14.95A redesigned four-page menu brings the food photography, bold category headings, and brand colors together in print. It completes the connection between what customers see in the feed, on screen, and at the table.
View the complete menu PDF
Portfolio examples. Menu prices and availability may have changed.
Live digital menu system · Three-screen restaurant installation
Custom digital boards bring the refreshed look into the restaurant. Animated promotions sit alongside organized menu categories, clear pricing, and product photography across five screen designs.
Five short-form concepts bring the food into motion, adding variety and a playful voice to the social content.
Deep red backgrounds, oversized white headlines, and yellow accents connect the posts. Product photography anchors each layout, while cutout edges and playful details give each menu item its own moment.
Portfolio examples. Offers and availability shown in the creative may have changed.
A bold, simple website that turns product discovery into an easy online ordering experience.
Food imagery that brings the menu’s variety, textures, and presentation into focus.
A shared visual direction across the website, social graphics, television boards, and printed menu.
Feed posts, videos, and custom Stories give the photography and brand a consistent social presence.
Explore Top Burger’s posts and videos on Instagram.
View @topburgernj