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Portuguese butcher & grocer · Newark, NJ

Caseiro
e Verde.

Neighborhood flavor.
A fresh social presence.

Explore the Instagram feed Watch Wednesday with Rodrigo
The project

Bring the neighborhood
into the feed.

Caseiro e Verde brings Portuguese flavors, quality meats, and traditional products to 70 Pacific Street in Newark. The social content puts those products—and the character of the shop—at the center of the story.

Mario Creative’s focus: social media content creation. The Wednesday with Rodrigo video series, product-led graphics, and short-form promotions give individual specialties room to stand out, while weekly specials give customers a timely reason to visit.

Client
Caseiro e Verde
Industry
Butcher, grocery & Portuguese specialty foods
Services
Social media content · Product graphics · Short-form promotional content
Channel
Instagram / @caseiroeverde
01 / The opportunity

More than
the weekly price.

The earlier feed featured separate, price-led weekly specials. We replaced those individual offer graphics with a short video bringing the week’s offers together, and introduced a separate weekly spotlight to tell the story of one product at a time.

02 / Featured series

Wednesday
with Rodrigo.

Real products.
The person who knows them.

Rodrigo Duarte takes the lead in a series of talking-head videos explaining Caseiro e Verde’s products. His voice gives the range a personal introduction, turning product information into a conversation with the customer.

03 / The creative direction

A clear product.
A recognizable look.

Deep greens, prominent product names, and focused layouts create a consistent setting for the food. Product spotlights sit alongside weekly-special reels, balancing everyday offers with a closer look at the range.

From individual specials
to one quick watch.

Before & after / August 25, 2026

A dated look at the feed before and after August 25. Individual price-led graphics were replaced by a weekly-special video.

Before / August 12–20

Price-led weekly specials

Individual offers with large prices, bright backgrounds, and bilingual promotional headlines.

August 20 Instagram beef special with bold price, bright green background, and bilingual headline
Beef special · August 20, 2026 · Original post
August 12 Instagram chicken special from the earlier feed
Chicken special · August 12, 2026
After / Weekly-special video

The week’s offers. One quick watch.

One short video replaced the individual price-led graphics, bringing several weekly offers together in a single, easy-to-scan format.

Weekly-special video · September 10–16, 2026 · Open video View on Instagram

Archived creative examples. Prices and offers shown are historical.

Product-focused
storytelling.

One product per week

Alongside the weekly-special videos, we created a dedicated product spotlight each week. Each post focuses on one product—its flavor, ingredients, and Portuguese character—giving customers a closer look at the range.

September 14 smoked pork loin spotlight with deep green branding and product details
Smoked pork loin · September 14, 2026 · Original post
August 31 premium sliced bacon product spotlight
Sliced bacon · August 31, 2026

A feed with
more to say.

Social media content creation
01

Product spotlights

A weekly spotlight on one product, introducing its character and keeping the food in focus.

02

Weekly promotions

Short videos that replace separate price-led graphics and bring the week’s offers together.

03

Visual consistency

A shared palette and clear typographic hierarchy across product stories and promotional content.

Social content for your business

Give your story
a place in the feed.